Kenny Chesney bears in mind ‘crazy dream’ of beginning rum business: ‘We started from square one’

Kenny Chesney recognizes precisely what to do “When the Sun Goes Down”– and also he intends to bring along a container of his very own Blue Chair Bay Rum.

In honor of National Rum Day, and also to celebrate his organization striking the decade-marker, the c and w super star launched a limited-edition, 16-year-old rum from the U.S. Virgin Islands.

Chesney specifically informed FOX Business that delving into the spirits globe 10 years back was a “crazy dream, and we made it not only work, but also successfully.”

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As the owner and also single proprietor of the brand name, he’s delighted in the victories and also adversities of seeing his little concept develop into a significant organization with sales of over 200,000 instances yearly and also 11 one-of-a-kind taste expressions.

“Like Old Dominion’s song, everything’s ‘Easier Said with Rum.’ Wherever I am, whomever I’m with, we’ve got a little bit of this special 10th anniversary rum, which is currently being bottled,” Chesney claimed. “I predict we might drink more than a little. But, I’m also camped out, so we’re not driving anywhere.”

The “No Shoes, No Shirt, No Problems” vocalist conjures up island feelings anywhere and also whenever he can. In reality, he got on a watercraft in the Caribbean when the concept behind Blue Chair Bay Rum entered your mind.

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“It had been a magical day with all my friends down there, just drifting and laughing, listening to music,” he kept in mind. “As the sun set, I literally thought, ‘I wish I could bottle this up.’ Obviously, I drink a lot of rum. I live the life, I guess. 

“So I desired a rum that was made in the islands, that was made from all-natural active ingredients, that was something you can consume throughout the day. I figured why not? We began with fresh start, yet that’s exactly how you find out.”

Chesney says he’s faced his fair share of difficulties.

“What’s difficult differs from a great deal of individuals that have ‘their brand,’ Blue Chair Bay is completely had by me. We are an independent business, and also we do whatever,” Chesney said. ” I’ve obtained a fantastic group of individuals that deal with me.

“But this isn’t somebody handing us a check, me showing up for the photo shoot and giving some interviews. Blue Chair Bay is me, and some days, sitting in meetings and talking about development — it’s a lot.”

Now commemorating 10 years in business, Chesney’s group chose something unique for his “No Shoes Nation” followers, and also discovered 20 barrels of an unique distilled rum from the Virgin Islands that had actually been maturing for 16 years.

“I don’t know how much you follow rum, but that’s a very long time… and this rum is ridiculously smooth,” he claimed. “It’s a very special treat if you’re a rum drinker, the same way a very old bourbon or whiskey is to someone who drinks those things. It’s just a whole other level.”

Chesney, that deserves a reported $180 million and also just recently covered a headlining excursion with Kelsea Ballerini, is awarded by the brand name via his mind, heart and soul.

“Going down to the islands, touring the distilleries, talking to the people who make this rum… I like the idea that Blue Chair Bay is literally made near the beach, near the ocean,” Chesney claimed.

“It’s good for the economy and the people, and it’s good for my soul.”