Beyond Inc. is looking to bring the Bed Bath & Beyond brand back to physical stores more than a year after it went out of business.
On Wednesday, Beyond Inc., which owns brands including Bed Bath & Beyond, Overstock and Zulily, said it’s investing $40 million in the Container Store Group.
Under this new partnership, the companies will utilize a section within the Container Store’s real estate locations to showcase the Bed Bath & Beyond assortment for kitchen, bath and bedroom, which will be co-branded.
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Container Store CEO Satish Malhotra said the company believes the partnership will help to deepen its relationship with customers, expand its reach and accelerate its return to positive same-store sales growth and profitability.
It would also mark a comeback for the Bed, Bath & Beyond brand, which filed for Chapter 11 bankruptcy protection in April 2023 after several failed attempts to turn around its business, and subsequently shuttered all of its physical store locations.
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Overstock.com acquired the bankrupt retail chain’s intellectual property assets for $21.5 million in June 2023, and changed its corporate name to Beyond Inc. in October of that year.
Within the past year, Overstock ousted CEO Jonathan Johnson, acquired e-commerce retailer Zulily and relaunched Overstock.com.
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With its new partnership, Beyond will also offer a global loyalty program, multiple payment solutions and ancillary insurance and protection products through the Container Store’s brick-and-mortar locations and website, the companies said.
