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Daily Briefing: ’10-min delivery’ promise ends; BMC polls tomorrow

5 min readMumbaiJan 14, 2026 09:46 AM IST
First published on: Jan 14, 2026 at 09:46 AM IST

Good morning,

Does convenience come at a cost? The government has asked delivery platforms to drop the 10-minute delivery deadline, days after gig workers protested against it, citing unsafe working conditions and extreme stress. It is learnt that Blinkit has acted on the directive and has removed the 10-minute promise from its branding after a meeting with Union Labour and Employment Minister Mansukh Mandaviya, which also included representatives from other leading platforms. Swiggy is also initiating a process to remove the timeline, according to an industry executive.

What does the day of a gig worker delivering orders look like? My colleague Soumyarendra Barik spent a day each as a delivery worker for Zomato, Blinkit and Swiggy. He earned Rs 782, completing 23 deliveries. What he found was that India’s cost of convenience economy comes with long, punishing hours for precarious earnings. Read his account.


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